Firstly we enjoy discussing the process with our customers so that they are informed as to what it is we do. We sign minimum year contracts, not because we want to lock you into anything, but because in order for this to work we need to have buy in from you. We require content, information from your marketing team. Ideas to be shared and expanded upon. We are an outsourced department of your company that needs attention to succeed. And we have found that clients that want a quick fix or a 1 month SEO booster are not who we resonate with. Results take time, you can ask all of our successful clients and they would be happy to vouch for us. Its a partnership, and to be successful we need time with you. To access your website we require website login details and hosting company details as well.

Firstly we need to see what is on going on. How your website is built and what level of care was taken in that. Once we access that we will create a plan of action and timeline to get things sorted. A good SEO plan is always built around a solid website build. Each page must be tagged correctly, image size optimized. Page speed is essential to SEO so finding what is slowing down your site. This can take up to a month with a plan in action to sort out these back end issues before anything else can be done. CONTENT IS KING - SEO companies that say they do not ask you to create a content plan are a warning sign. Google algorithm updates change certain aspect but the fundamental anchor to all things SEO is fresh, relevant content for your users. Blog posts are excellent at providing client education (what are your services used for, why yours are the best etc) which at the same time allows you to use keywords within these posts to let Google find your services. SEO, Public Relations and marketing are beginning to fall into a very similar category. Early adopters in this will see the benefits. We ensure Google indexes every page of your website correctly per month. With around 6 hours needed for a ten page website. We will access which keywords users are placing into Google to find your website. With this information your marketing department is able to then access our proposed digital marketing plan to line up to your marketing and business plan. Pages that are indexing correctly will not be toyed with. Offsite Optimization time varies. Wait, what is Offsite Optimisation?

Search rankings are dependent on the Search Engines. They do not share their algorithms to the public so we use our experience in what works and what does not work to best get you to the top of your chosen keyword search page. Like we said, this is the wild west, and we are the guys laying down the railway. We will first conduct a SEO audit on your website where we unpack the issues from a search engine’s perspective – this is done when sending you the SEO proposal. We then conduct SEO analysis on Google as well as other search engines, and this includes keyword analysis, competitor analysis and trends. This process takes roughly about 40 – 80 hours (depending on the size of your website and the competitiveness of your industry). Once the analysis is complete, we use the insights gathered to create the SEO strategy, which then gets implemented onto your website via onsite optimisation . We generally do not send a report for the SMME packages, but should you require one this can be arranged at an additional cost.

SEO stands for search engine optimisation and is about optimising ones’ website to get it ranking on the first page of Google as well as other search engines such as Bing and Yahoo. SEO assists your website in gaining more visibility on Google and other search engines. This aids in getting more exposure to your website. Also builds in credibility and authority on search engines. SEO is like the engine to your website. SEO is not an exact science as Google changes its ranking algorithm a few times a month and does not notify anyone on what the actual changes are – we have to figure them out. The major changes are however released publicly but Google still does not notify us on how to optimize.

FAQs Archive - SEO | Fort Hartley

Do I Need To Focus On A Certain Geographical Location?

By Jay Clark|2018-09-11T15:10:55+02:00September 11th, 2018|

Yes, if your services are based in an area, ranking in another area is not worth it. So we choose to focus your SEO ranking [...]

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How Do You Choose Keywords?

By Jay Clark|2018-09-11T15:07:37+02:00September 11th, 2018|

Traditional Methods Our research into your brand and services will bring to the fore the main keywords in your industry that are being searched on [...]

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How Do We Start?

By Jay Clark|2018-09-11T15:07:30+02:00September 11th, 2018|

Firstly we enjoy discussing the process with our customers so that they are informed as to what it is we do. We sign minimum year [...]

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Offsite Optimisation & Backlinks Explained

By Jay Clark|2018-09-11T15:07:24+02:00September 11th, 2018|

Backlinks and Off-site SEO Backlink creation is at the centre of offsite SEO. Search engines see links from website almost a a currency. The more a [...]

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What We Do For You!

By Jay Clark|2018-09-11T15:07:18+02:00September 11th, 2018|

Firstly we need to see what is on going on. How your website is built and what level of care was taken in that. Once [...]

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What Are The Time Frame For Results?

By Jay Clark|2023-02-21T08:09:05+02:00September 11th, 2018|

There is no magic wand. Just hard work. But once the foundations are solid, the sky is the limit.

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How Does SEO Work?

By Jay Clark|2018-09-11T15:04:54+02:00September 11th, 2018|

Search rankings are dependent on the Search Engines. They do not share their algorithms to the public so we use our experience in what works [...]

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What Is SEO?

By Jay Clark|2018-09-19T17:32:37+02:00September 11th, 2018|

SEO stands for search engine optimisation and is about optimising ones’ website to get it ranking on the first page of Google as well as [...]

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