WE MAKE YOUR WEBSITE SAY HELLO
SEO
Agency
More Web Traffic, More Leads and More Sales
We offer comprehensive digital solutions for your business website. We firmly believe that a solid SEO strategy is built from website development. Once the foundations are correctly in place, we are able to build your strategy and get you the desired results.
Don’t worry, If you have no idea what we are talking about, kindly call us and we can happily explain the 1’s and 0’s of online marketing. Including SEO, website development and Google AdWords (PPC) and more! We’ll assess your companies website and current digital marketing plan and provide practical solutions which suit your business needs.
WE CAN ASSESS YOUR SEO SCORE
RIGHT NOW, OBLIGATION FREE
Not sure if you require SEO services? Simply curious as to whether your web designer did what they said they would? This is where you can find out! Please hit the button below and you’ll be quickly directed to our SEO Testing Page. Simply complete the form as per instructions, and we will run a full SEO audit on your website. Once we receive your information we will give it a look over and contact you to explain the findings and where we believe we can assist.
Fort Hartley SEO believes in assisting those without SEO knowledge to better understand the industry. A more informed potential client is our goal.
SEO IS
IMPORTANT
SEO IS
IMPORTANT
Seach Engines are our new yellow pages. Users are constantly looking for services, places to eat, places to stay and people to hire. Our attention spans have declined over the years, so being at the top pf Google is vital to business success and generating leads. SEO is how you get there.
SEO IS A LONG TERM
INVESTMENT IN YOUR BUSINESS
SEO IS A LONG TERM
INVESTMENT IN YOUR BUSINESS
Every year SEO becomes more and more important to brands. Page rank for keywords pertaining to services is essential to being found on Google. Simply being excited that your company comes up first when you type your business name into Google is not enough. Because that’s not how people use the internet.
Most websites neglect SEO as a component when they are built, and therein lies the opportunity for your brand. Companies that do not believe in SEO as an important digital marketing tool are beginning to look into why their market share is being taken apart. Brands that are focusing on a digital strategy are setting themselve up for the next ten years. And at the helm of that strategy is SEO.
SEO IS MORE IMPORTANT TO SME’S THAN YOU THINK
SEO should be a priority in your digital strategy. It’s an easy item to overlook as it is not as flashy as many other digital marketing elements that are advertised. When in reality SEO should be the base for all digital marketing strategies.
SEO may take some time, but it is worth every cent in the long run. The exact science of SEO is ever changing and there are many cowboys in the wild west selling snake oil solutions that can damage your brand in the long run. Google enjoys changing their algorithms often to keep those tricking the system at bay. But if you stick to tried and tested principles based on the principles of how Google want the internet to work, you can’t go wrong.
With SEO, the tortoise is always going to beat the hare. No black hat tactics, just hard work.
How Does Google Know How to Rank a Page?
A search engines goal is to provide users with relevant and useful information when they action a search.
Complex algorithms choose pages that are relevant to a users query, which means that each website is ranked and scored and presented to the users accordingly. The most authoritative and highest quality will rank first. In order to do this, search engines analyse certain factors which are key.
The Relevancy between the query and then the actual content on a web page. This is where keywords come into play.
Authority is measured by a website’s popularity on the Internet. With search engines assuming that the more popular a page is for certain keywords, the more useful the information must be.
Search algorithms analyse all of this complex information. Search engines always keep their algorithms secret, allowing SEO specialists to create solutions based on guidelines they hand out. These are called ranking factors and are vital to an SEO strategy.
There are many ranking factors that will always be key, and this is why a solid website development by an SEO specialist is essential to an SEO strategy. These are not secret, and include adding more content, optimizing image filenames and improving internal links.
SEO vs PPC
Organic vs Pay Per Click
SEO vs PPC
(Organic vs Pay Per Click)
Salesmen form both sides will sell you on the benefits of both, of which there are. Fort Hartley focus on SEO as the longer run strategy and PPC as the shorter term solution. Why? Read below to learn more.
All digital marketers know that the first page of Google is the goal.
When you get your website onto page one, that is a milestone to be proud of. Of course there are various contributing factors to search rankings, the benefits of a page one search result for your services are tangible. It means that people are going to click through to your website, which means it is also important that your website then makes an impact.
But do organic search results matter when we have Pay Per Click Advertising? The behaviour of users and where they click may surprise you. And when you hit the first page of Google, thats just the start. It gets pretty scientific and very competitive.
‘Did You Know That Organic Listings Receive Almost 90% of Search Page Clicks?
These stats very depending on the content. Branded vs. non-branded keywords, the industry, niche markets, and of course the competition around the keyword, but for an average, we can settle on 90%. Which means that organic listings are worth the investment.
So then Paid Ads (Pay Per Click) receive only 10% of clicks
This data varies from study to study but it does average out at around 10%. The benefit of PPC adverts then is the speed at which you can attain a rank on the first page because you are paying for the placement. So yes, a combination of both is always going to be the best route to a brand looking to make an impact. And your budget will dictate your PPC strategy.
Not Many People Even Go To Page 2…
There is that terrible joke about the best place to hide a dead body being on the 2nd page of Google. But unfortunately the truth is that it really is not a great place for your brand to be as 75% of Google traffic is taken from the first page of a search result. And if you do go to page 2 or even 3 it is because you really haven’t found what you are looking for, which can also mean that the websites with the results you are wanting, have not been optimized correctly to display the results.
So Which Result Gets The Most Traffic?
Okay, so you rank number 1 for your keyword “My Services” which means you’ve earned #1 in Google hence you expect 1,000 visits monthly from the keyword “yellow widgets”. Unfortunately that’s not how it works.
Being number one will get you 33% of clicks for that search. as not all users will click on your listing. If you’re #1 for “Your Services”, you can expect to get 330 visits per month from the overall 1000 searches. What is important is that you are first to be seen, so if your brand looks the most professional, if or when they look at 2nd and 3rd, they will come back to yours due to the presentation.
Make Sure You Are In The Golden “Top 3 “Box
Getting into a top 3 placement is incredibly competitive. And requires you to make use of your website in a manner that shows Google you are an industry thought leader. Providing new content to your users.
After you leave the top 3 ranking, things drop off significantly. And the honest assessment is that with most industries 2 years of solid SEO management and content creation with a well built website will get you to the first page. It’s part of your marketing budget that you need to focus on. THe tortoise will always beat the hare in the SEO race, with many SEO agencies showcasing they can get you ahead quickly…be wary.
It is imperative that you as a business owner or marketing manager understand the science and art behind SEO. The benefits of a great SEO strategy has on other factors of your business (such as client education about your services and products) and of course the time frames for it to take effect. We live in a results driven economy, so setting targets and realistic expectations is what we do.